Brand Performance & Positioning
Customers are satisfied with a product or service, but are loyal to a brand. When a customer is emotionally committed to a brand, they are less price sensitive, less receptive to competitor’s offers, cost less to retain, are more valuable to your business and will promote your brand by word-of-mouth. But your brand exists in the minds and hearts of consumers, which means that what it stands for is inherently vulnerable to change. New product lines, brand extensions, price changes, distribution channels, and advertising campaigns all affect perceptions of your brand. Market PMRT monitors the health and positioning of your brand, ensuring that it continues to convey the desired emotional rewards, shared values, and personality. Market PMRT helps your brand achieve its potential.
Optimize your Customers with Market PMRT:
- Benchmark and Track awareness of your brand, perceptions of your brand’s characteristics and consumer affinity
- Measure and compare perceptions of your brand’s characteristics against that of your competitors, develop positioning, and understand potential threats
- Identify market needs and opportunities to increase market share, launch line or brand extensions to meet these needs.