At Market PMRT, we bring the customer perspective to New Product Development. Our market research work has shaped the design and development of numerous products, particularly those that require a deep understanding of the minds of decision makers and end users. We support our clients from the initial needs exploration to the product conceptualization and implementation of new products.
Throughout the process, we bring the “voice of the consumer” into the picture – always ensuring that research findings support our client’s product development decisions.
In addition, through contextual studies, we help our clients understand target users' interaction with the product in their usage context, thus making sure that our clients' focus is user-centered. The new product development process can be broadly categorized into 4 stages. Market PMRT conducts research at every stage to ensure that product development decisions are backed by sound findings:
- Benchmark and Track awareness of your brand, perceptions of your brand’s characteristics and consumer affinity
- Measure and compare perceptions of your brand’s characteristics against that of your competitors, develop positioning, and understand potential threats
- Identify market needs and opportunities to increase market share, launch line or brand extensions to meet these needs.